Marketers Missing E-mail Fundamentals
As promised, here's the 2nd installment of our two-day look at e-mail
marketing - a plethora of links, surveys and information. Far too much
has piled up on our (virtual) desk regarding this subject, so today's
post may be even more lengthy than usual...
First, a short run-down on what other marketers are doing, right and wrong:
The Email Experience Council (EEC) published a report (covered in Direct and ClickZ)
which showed that a significant percentage of retail marketers are
seriously lacking in
fundamentals when it comes to e-mail. For example, almost a quarter of
them send
e-mails that are completely unintelligible when images are blocked and
less than half used what the EEC deemed to be a “good” mix of HTML and
e-mail. Existing workarounds, such as the use of HTML text and images,
are not
sufficiently used in e-mail design.
According to a related survey from Silverpop (also covered in Direct)
a significant portion of retail marketers are also failing to
engage new registrants properly - 35% of the top 500 retailers
failed to send
any e-mail to new registrants within 30 days of signing up and nearly
three quarters of them offered no alternative to customers wishing to
unsubscribe, such as a choice of other subscription topics or a change
in frequency.
Similarly, according to a Return Path study (Direct, once again) 60% of marketers failed to send
“welcome” e-mails to new registrants and a third failed to send any
e-mail to new registrants within 30 days of signup. And, while 70% of
companies asked...
Michele Schuler Coldwell Banker Bain
For most people, their home is by far their largest single investment. As such, you need a strong advocate working for you, pounding the pavement to maximize the potential return on your investment, or locating homes that fit your specified parameters. This process entails far more than simply opening doors -- it requires outstanding communication skills, knowledge, tenacity, confidence, strong negotiating skills and market savvy. My full service approach to real estate provides my clients with stellar service and personal attention -- I will consistently go the extra mile for you. My goal is to make your home-buying or home-selling process a painless, enjoyable process and to...
how to determine if your marketing strategy is working news
Tilting at Windmills? FranchiseUpdatenbsp;- What is it in your marketing that#39;s not working? - Sometimes an advertising source takes the fall for underlying weaknesses stalling franchise development. |
 American Chronicle | Internet Marketing Services Software - Can It Help Your Site To Be American Chronicle,nbsp;CAnbsp;- So before we determine if you need internet marketing software you need to develop and understand your website marketing plan so you can get a clear idea of |
iLeadership: Using Web 2.0 concepts to lead your organization Exchange Morning Post,nbsp;Canadanbsp;- The marketing department might need a contact management system to determine which efforts are working better than others. The intelligence that can be |
how to marketing
Blog Marketing Strategies (and How to Measure Them) - ClickZ
Look beyond the hype. Determine how blogs can influence, and how to effectively add them to your marketing mix. ... result, they may not work for all types of ...
SitePoint Blogs " An easy way to determine the best marketing strategies
SitePoint.com - " An easy way to determine the best marketing strategies ... Here is an easy way for you to determine the marketing strategies that work best: ...
How to Write a Marketing Plan
Direct marketing can only work if you speak the language of your ... results, you determine which of your marketing strategies are working and which are not. ...
How to Start a Business: Marketing
Your marketing plan will help in evaluating your current market strategy, where ... be flexible and willing to try new approaches if old ones no longer work. ...
B2B Marketing: How to determine your B2B marketing budget and get it ...
... goals, B2B marketing strategy and tactics, the marketing calendar and the budget. ... It's been an absolute pleasure working with Mac. He delivers high ...